Toolbox "Coffee is under rated"
"Your coffee is way too expensive." "I find coffee much cheaper in supermarkets." "Why is your coffee more expensive than elsewhere?" These are comments and questions you hear regularly, and increasingly so since the explosion in prices on the coffee market.
To help you answer, we have developed this toolbox: it is aimed at our roasting customers for whom responsible sourcing is at the heart of their values, but also at our non-roasting customers who choose to offer specialty coffee in their establishment.
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