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Coffee12 December 2023

6 good reasons to promote traceability

Why is traceability essential for quality coffee? Discover 6 good reasons to value traceability for the future of the specialty coffee industry.

Taste is above all a matter of distinction. It's a question of distinguishing oneself by positioning oneself in a qualitative segment. Combined with the knowledge of the roaster and the sales teams, traceability is the key to this positioning.

Productivity gains for the roaster

Traceability improves the stability of roasting profiles, as batches purchased are more homogeneous. As a result, it facilitates the roaster's work, boosting productivity. It's an investment that saves time in profile preparation, and reduces losses due to missed spindles.

An asset for the coffee... and therefore the customer

Traceability enhances customer satisfaction thanks to more stable taste profiles, which in turn increases customer loyalty and wins new customers.

A reassuring element for the customer

It meets a strong expectation on the part of customers, who now want to know where their food and drink comes from. It's a dynamic that cuts across all agri-food sectors. Players who don't know how to meet this demand can expect to go into decline.

Careful selection of coffee-growing areas

Traceability highlights the roaster's skills in selecting coffees according to their place of production and production techniques. It's a way of highlighting the roaster's expertise to customers.

It's a showcase for the roaster's expertise, and therefore in-fine, which helps justify greater added value.

Traceability has taken coffee out of the world of raw materials and into that of the food trade. Coffee is not like oil, but rather like wine: a fine, traceable product to be savored.

— Jacques Chambrillon, Director Belco Ethiopia

A selling point for coffee over competitors

This makes traceability the number 1 advantage over supermarkets and manufacturers unable to offer the same level of traceability.

A guarantee of quality

Telling the story of coffee and its origins enlivens the cup and adds emotional value to the beverage. This affective value translates into added value: coffee is a noble product that comes at a high price, thanks to the sum total of know-how throughout the value chain.

This sum of skills enables us to bring quality products to market.