As you might know, during the past weeks we held our yearly event called ‘Coffee in Primeurs’. It is a huge cupping session that usually takes place here in our offices. This year, of course, we had to think of a different format. So instead of receiving all our dear shinny happy roasters here in Bordeaux, we has to send samples to their premises. And instead of having our dear happy farmers & exporters among us, we organized ‘Live’ online conferences.
The Lives were a big hit as we had very positive feedbacks. One of the most recurrent ones was that the Lives showed the human aspect of sourcing coffee and the human aspect of our partnerships. In a cupping, a roaster often focus on the beverage: the coffee, its production process and the cup profile... now, they could expend their knowledge beyond the cup. We felt that as something extremely touching and encouraging. We then started our lives by saying to farmers: “roasters have already fallen in love with your coffees, this is a chance for them to fall in love with you.”
This is why, from this point on, we decided to publish more interviews with farmers from all over the world. Farmers who are currently harvesting while their country is still facing the consequences of COVID-19. We have asked practical questions as well as some more specific ones about who they are and what motivates them. We are all happy to take the time to know them a little bit more. To actually see the human side of their cups of coffees.Angel, for the Belco sourcing team