It was following the Agatha storm in 2012 that Alex Herrera bought the Pampojila farm, whose production tools had been completely destroyed. Having restored it and through sheer determination, he managed to begin production again and in so doing restored jobs for about one hundred families. Since discovering coffee production at a farm like this (500 hectares of volcanic soil at an altitude of between 1,250 and 1,500 metres, a mill, etc.), Alex sees coffee in a new light, and he now considers it a regional product. It is why he is fully committed to renovating and developing the farm, first by replanting coffee trees then by renovating the mill. Today he has 250 hectares of Caturra coffee trees planted at an altitude of between 1,470 and 1,720 metres; the remaining 250 hectares serve as a nature reserve.
Rich Volcanic Soil
Alex Herrera owns the Finca Pampojila and Finca Panama farms. His plantations are located around the Atitlan volcano in the Solola region of the municipality of Santa Barbara. Alex Herrera has quite a unique polyculture plantation.In addition to producing coffee for more than 100 years, the farm also manages various other types of agricultural production, including the large-scale production of macadamia nuts, honey, rubber and quinine (known as a cure for malaria). His aim has always been to employ production practices that are responsible, sustainable and socially viable.