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Belco

BRUTE

The brand story

Historical

Brute is a brand of Rubbermaid, a subsidiary of Newell Brands, an American manufacturer and distributor of household items. Newell Brands has an extensive portfolio of brands, including Mapa and Spontex.

With more than 50 years of experience in plastics design and manufacturing, Rubbermaid understands the concept of sustainability. In 1968, a new factory in Virginia, USA, launched the Brute collector product. Its proven durability makes it an iconic product in its category.

In summary

  • Creator Name

    James R. Caldwell

  • Year of creation

    1968

  • Head office

    Huntersville, United States of America

  • Manufacturing facilities

    United States of America - Brand factory

  • Partnership with Belco

    Since 2018

CSR practice

Newell Brands is committed to sustainability and publishes a yearly CSR report. It has a CSR director, who oversees initiatives and chairs the board. All products are inspected after production; if non-compliant, they are reground and reused as raw materials. 

Since 2016, they have reduced their landfill waste by 72%, mainly through their recycling and reuse efforts.  

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