Pueblo Sin Prisa is a small village in Pijao, where people take time to live. Pijao is a destination where life is lived at a slower pace. The aim is to return to a sustainable culture, which combines many values and aims to protect natural resources.
Don Jesus Maria Pedraza is the spokesperson for an association of 20 producers who share a common vision of agriculture. Self-sufficient at 85%, Don Jesus is transitioning his farm to an organic and shady plantation. In order to work in harmony with his environment, he prefers to reduce the number of coffee trees in order to produce less but better.
Azahar, our exporting partner in Colombia, is a committed actor who sources unique coffees that are socially and economically sustainable. They are in direct contact with the micro producers and train them to improve their environmental and social practices. They collect the best lots, buying them at higher prices than the market in order to guarantee a good profitability to the producers.
One of the very important objectives of this project is to pay the producers above the market price. In Colombia, the coffee producer is paid per 'carga', which is equivalent to 125 kg of cherries. Why 125 kg? This is simply the weight that a mule can carry.