Jaboticaba is a small, very sweet fruit with good acidity, native to Brazil. This species of fruit tree, also known as the Brazilian vine, is characteristic of the Minas Gerais region in the southeast of the country.
We call this coffee Jaboticaba to refer to the cup's sweet & tangy profile.
Our partnership with the Croce family of FAF (Fazenda Ambiental Fortaleza) goes back several years. Their Bob O Link project has been duplicated in the Caparaó region. FAF's projects in Brazil give a new image and a positive impact on production in a country where intensive agriculture and monoculture are the norm.
The Bob O Link is the name of an endangered migratory bird endemic to Brazil. It migrates every year between the USA and Brazil, but unfortunately no longer finds the food resources necessary for its migration period due to intensive monoculture. This bird is above all a symbol.
The Bob O Link project is a global approach that places coffee at the center of a project for life, nature and its preservation. It's an innovative vision that creates value by diversifying crops and therefore sources of income.
We've been supporting this project for many years, as it represents the future of the industry and has inspired us a great deal in our sourcing: do little, but do it well, and make the most of every crop!
