Santa Rita do Morro Grande

Alta Mogiana is located in the northeast of the State of São Paulo. Like the Mogiana region, the Alta Mogiana region, too, received its name during the time, when the railway company was carrying coffee from the origins to Campinas. From there, it was carried on towards the port to be shipped. The name is derived from the classification of three coffee growing regions based on distance from Campinas: Baixa, Média, and Alta Mogiana – which means lower, medium and upper.

In the Alta Mogiana region, the majority of farms are of medium and larger size. The topography, with its great plateaus at an average altitude of 800 masl to 1100 masl, allows to produce high quantities of quality coffee. The majority of farms are operating with mechanized harvest and are highly technified, seeking and applying knowledge about varieties, sustainable farm management and post-harvest methods. The mainly applied process is the natural processing method, which enhances the rich, nuanced sensory profile, with caramel sweet notes, unfolding the present complexity of these beans and creating a round and pleasant tasting experience.