We uphold the values of an authentic and innovative sustainable environmentally-friendly coffee culture, which showcases farming know-how and terroir identity. We share the values of an ambitious, dynamic and independent commerce, prioritizing short supply chains, traceability, quality and long term relationships.
At the very heart of this ecosystem, our role is to create direct long lasting relationships between producers and roasters, sharing the same values aspiring for the same future. Our singular and unique approach is founded upon 3 cornerstones, which combine to make up our DNA, creating a comprehensive virtuous circle aiming to generate durable added value across the entire sector.
We have a long-term approach to sourcing our coffees, based on the potential of the terroir and the people who work hard to express these terroirs.
We choose people before choosing coffee, working for the future and not for the past..
Our job is not to market coffee, but to source it, which is why all our coffees have a history, one that we defend daily!
Rather than limiting ourselves to present-day quality controls, we also involve ourselves in building a future for the coffees we represent.
It is why we have chosen to invest heavily and continuously in state-of-the-art equipment for two laboratories, in Bordeaux and Addis Ababa, and in the development of specific data analysis know-how.
We study all the physical parameters which can influence the quality of a coffee and take the time to transmit our analyses via our teams and informative material upstream and downstream in the chain, to both producers and roasters.
Water activity (Aw)
This information allows roasters to better manage roasting behavior and to help producers understand which quality improvement measures can be taken.
We believe more than ever in the future of good coffee, and we work hand in hand with roasters to achieve this ideal.
It is why we are continually developing our team, our expertise and our know-how, assets that we share and make available to customers according to their needs and projects.
We have also set up an in-house training centre dedicated exclusively to improving the skills and knowledge of our customers and their teams.