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- Brazil
Origin
Region
Cerrado Terroir
Patrocinio - Jose Carlos Grossi
Producer
Species
Arabica Packaging
60kg - Jute bags
The region Cerrado
A young coffee-producing region, Cerrado began production in the early 1960s and is today internationally recognized for its quality. Located in the state of Minas Gerais, in western Brazil, the Cerrado has however suffered from the increasingly important usurpation of its name and reputation by neighboring regions. A few years ago, 10 million bags left the country with the name "Cerrado", while the real production capacity of the region was 5 million bags.
In 2013, the producers obtained the Denomination of Origin (DO) "Cerrado Minerio". A sign of quality which certifies the authenticity of the coffee, proving that the latter does indeed come from the region and has qualities specific to its terroir of origin. Thus, consumers and roasters are guaranteed to taste an Arabica coffee (a blend of varieties with mainly Mundo Novo and Catuaí) produced in the region delimited by the certification, at an altitude between 800m and 1300m and that it has obtained at least 80 points following the SCAA punctuation during tasting.
Today, the DO brings together 4,500 producers spread over 17,000 hectares and is supported by 9 cooperatives, 7 associations and 1 foundation. An independent body certifies the quality of the coffees, in order to define whether they can be certified "Cerrado Mineiro" or not.
Meet Jose Carlos Grossi
A few words about Jose Carlos Grossi
In 1879, José Carlos' grandfather, Antônio Grossi, emigrated from the Veneto region in Italy to Brazil with the objective of working on the coffee plantations in the state of São Paulo. Years later, in 1950, Antônio's son and José Carlos' father, Matheus Grossi, decided to invest in a small coffee plantation in the north-west of Paraná. Born inside São Paulo, in the city of Garça, José Carlos, whenever he could, helped his father in the farm and thus joined the ESALQ / USP agricultural school in 1966 to deepen these knowledge of coffee growing.
José Carlos Grossi leaving his father's fields in Paraná in 1972 to embark on his first coffee plantation in the unknown region of Cerrado Mineiro. With his savings of $ 10,000, he launched the beginning of the history of the JC Grossi & Filhos company on this unknown land. In 1991, his efforts paid off. Concerned about obtaining constant quality in production, José Carlos has adopted a strategy of verticalization of production activities, which has enabled him to improve the quality control and traceability of the coffees produced.
Coffees of Jose Carlos Grossi
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