La Linda

The department of Risaralda, with an area of 4,140 km², is located in the central part of the Andean region of west-central Colombia, at the heart of two major economic centres: the department of Antioquia to the north and the Cauca Valley to the south, which stretches between the central and western cordilleras whose slopes descend to the Cauca River. This coffee-growing region is home to a large number of producers working in cooperatives, which has led to a growing interest in ethical labelling of organisations.

Coffee plays an important economic and social role in Risaralda, providing employment for many local people. The region is a strategic crossroads between several coffee producing areas. The city of Pereira acts as a hub between the neighbouring regions of Caldas and Quindío, which are linked by the famous "Autopista del Café", the coffee highway. In the Risaralda, coffee growing is more than just an economic activity; it is a tradition deeply rooted in the identity and aspirations of its producers.