Tojtik

ASPROGUATE is more than a coffee association—it is a story of passion, resilience, and community. Founded in 2014 by a group of producers from Cobán, Acatenango, and Chimaltenango, the association was created with a clear vision: to share Guatemala’s finest organic coffees with the world while improving the lives of the families who cultivate them. What began with 100 committed producers quickly grew into a movement. Inspired by the success of the project, neighboring farmers joined, and by 2016 ASPROGUATE had established its headquarters in San Martín Jilotepeque to centralize operations and provide greater support to its members.

Since its foundation, ASPROGUATE has pursued a mission to create social and economic development for small coffee producers in Guatemala by offering sustainable and differentiated access to international markets. Its vision is to be recognized worldwide as a leading producers’ association, celebrated both for the quality of its coffees and the human stories behind them.

Through education and training, ASPROGUATE empowers producers with new agricultural practices and market knowledge. It builds long-term relationships with international buyers, ensuring stability and fair opportunities for its members. At the same time, the association remains committed to sustainability, encouraging efficient and environmentally responsible farming methods that protect both the land and future generations.

For ASPROGUATE, coffee is not just a product—it is a way of life. Every cup tells the story of tradition, dedication, and respect for nature. Choosing ASPROGUATE means enjoying some of Guatemala’s best organic coffees while also supporting communities, strengthening families, and investing in a brighter, more sustainable future.