Diego Baraona is the manager of Los Pirineos, the family farm he took over at the end of 2020. By his own admission, Diego grew up "next to coffee". He is, in fact, part of the 5thᵉ generation of coffee growers.
If the farm is now a benchmark in speciality coffee, we owe it to Diego's father, the visionary Gilberto Baraona. He was responsible for transforming the farm into a speciality coffee farm in the late 2000s.
In 2020, while Diego was studying engineering in Barcelona, Spain, Gilberto died suddenly of Covid-19. Gilberto was a very well-known producer in El Salvador, having won numerous awards including El Salvador Coffee Farmer of the Year 2018 and 17 Cup Of Excellence awards.
At the age of 25, Diego had a choice to make: continue his studies or take over the farm with his mother, Fabiola, and his brothers. A question of destiny? Perhaps it was. But, above all, the desire to continue his father's work, and to perpetuate the family tradition of quality coffee: "When my father left, he left us a great legacy with Los Pirineos. It's a model farm, focused on quality. Today, I'm delighted to have taken over the running of Los Pirineos".
