The Metad company was founded through the impetus of a family long involved in coffee, as the grandparents of founder Aman Adinew were already coffee producers and traders. Before Metad, Aman Adinew was president of ECX (Ethiopia Commodity Exchange).
Metad was founded in 2014 to meet the specialty coffee market's expectations regarding traceability, quality, sustainability, and fair remuneration for producers.
He founded Metad with family members, American citizens who, like him, chose to return to their home country, driven by a desire to develop high-performing, quality operations. Aware of the shortcomings that could affect the Ethiopian coffee sector, they chose to promote outstanding coffees by focusing on traceability, which ensures superior value for the crops from their region. Today, Metad is among the pioneers in developing a structured specialty coffee value chain in Ethiopia.
The coffees handled by Metad are rigorously traced at every stage of the process. Lots are primarily received in parchment and undergo several mechanical sorting steps, each removing a specific type of defect, before a final Hand Sorting. This attention to processing and quality control significantly contributes to the final quality of the coffees.
Metad supports social and environmental projects whose local roots ensure their success. For coffee producers, Metad implements regular training and pre-payments for harvests, which provide these farmers with greater stability. The group has also already distributed over 600,000 coffee seedlings to the farmers they work with.
More broadly, Metad has, for example, helped construct roads. They have also funded the establishment of primary schools, covering all expenses (materials, teachers' salaries, etc.) for 800 students. They provide scholarships for 105 disadvantaged students in the Gedeo zone. Metad also implements specific support projects for women in producer communities, particularly in disease prevention and screening.
