Moree was born from fifteen years of expertise in designing circular projects for international brands such as McDonald’s, Coca-Cola, and Marks & Spencer. Building on this experience, the founding team chose to create Moree to tackle one of the major environmental challenges of our time: packaging waste.
Convinced that transitioning to a circular economy is never easy, the brand develops products designed to facilitate this transition and encourage everyday reuse. And when existing solutions aren't enough, Moree also puts its expertise to work on bespoke projects, conceived and designed to meet the specific needs of each client.
The brand story

Historical
In summary
Creator Name
Dejan Mitrovic & Clare Brass
Year of creation
2020
Head office
Londres, United Kingdom
Manufacturing facilities
People's Republic of China
Number of employees
2
Partnership with Belco
Since 2026
CSR practice
Moree is rethinking coffee packaging through a circular model built around reuse. The company develops durable solutions designed to be used more than 100 times, collected at the end of their life cycle and then upcycled into new materials. To quantify the impact of this approach, Moree commissioned an independent life cycle assessment conducted by scientists at Imperial College London, highlighting the environmental benefits of its solutions compared to single-use packaging. Moree also works with manufacturing partners selected on the basis of quality, social responsibility and environmental performance criteria.
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