Colombia - Cesar - Pueblo Bello - ACAPAPB - by Sail

In the heart of the majestic Sierra Nevada de Santa Marta, where the mountains are considered sacred by Indigenous peoples and vital by farming communities, grows one of Colombia’s purest, most sustainable, and culturally rich cacaos: the cacao of Pueblo Bello, Cesar.

Known by the Arhuaco people as Arumake, Pueblo Bello is an ancestral territory inhabited for centuries by the Arhuaco, Kankuamo, Kogui, and Wiwa peoples. Since the 20th century, it has also become home to farming families who, guided by their love for the land, have built their lives among mountains, rivers, and coffee fields.

Today, Pueblo Bello represents a natural alliance between the ethnic and the rural, between ancestral Indigenous wisdom and technical innovation. This union has given life to a unique cacao — one that honors Mother Earth and strengthens the local economy.

Founded in 2007 by 40 farming families, the ACAPAPB Association now brings together more than 100 families, 60% of them led by women, all committed to sustainability, quality, and food sovereignty. Many of its members are certified cacao technicians, blending scientific knowledge, agroecological practices, and ancestral wisdom to cultivate cacao with soul and purpose.