In the Sao Paulo region, the Mococa terroir was the breeding ground for the Bob-o-Link project, since it was here, at the heart of their farm, that Marcos Croce and Silvia Barretto got the ambitious Bob-O-Link project off the ground.
On returning from the United States to take over the reins of the family farm, run initially as an intensive monoculture, the couple made the courageous choice to start from scratch, symbolically renaming the farm "Fazenda Ambiental Fortaleza". With the aim of obtaining much more than just a specialty coffee, Sylvia and Marcos put all their energy into learning about coffee farming and into bringing their neighbours together around their project to obtain a "global quality" for all. They wanted to produce an economically, ecologically and socially sustainable coffee. A very difficult challenge indeed in a great coffee-producing country like Brazil, but one they are currently meeting.