Located in the Cerrado region, at an altitude of between 1,000 and 1,200 metres, the Beloni farm has the ideal soil and climate for growing coffee.
On a total area of 500 hectares, mixed farming is the order of the day. 300 hectares are devoted to coffee and 200 hectares to potatoes, onions, beans, maize, soya, wheat, eucalyptus, sorghum and barley.
Beloni was the first coffee producer in the world to receive Regenagri® regenerative agriculture certification - an international regenerative agriculture programme that aims to ensure the health of the land and the care of those who live on it.
The benefits of regenerative agriculture are numerous. These include: reduced use of chemical inputs, improved soil quality, higher quality food production, lower production costs, a balanced ecosystem and reduced carbon emissions.
The Beloni project was born 50 years ago out of the desire to provide Brazilians with a healthier life and better quality food. Today, this family business is run by the third generation, which is committed to upholding Beloni's fundamental values: honesty, transparency, sustainability, growth and innovation.
Today, this coffee sails from the Cerrado to Europe, continuing its journey in line with the sustainable values upheld by Beloni.
