Date: Monday, October 6th
Limited spots: only 35 people
Time: 1.5 hour online
Learn how to present specialty coffee to both professionals and consumers.
How to communicate specialty coffee to consumer?
The training
Date: Monday, October 6th
Time: 5:00 PM to 6:30 PM
Limited seats: Maximum 35 participants
Technical details: Zoom link sent one week prior
Language: Conducted in English, subtitled in French
Limited seats: Maximum 35 participants
Technical details: Zoom link sent one week prior
Language: Conducted in English, subtitled in French
How can you make specialty coffee understandable and appealing to both professionals and consumers? Communicating a complex product is a challenge, whether you are addressing coffee buyers, baristas, or end consumers.
Led by neuroscientist Fabiana Carvalho, founder of “The Coffee Sensorium,” this training is designed for all coffee professionals – roasters, baristas, and anyone involved in specialty coffee.
INSTRUCTOR: Fabiana Carvalho, PhD
Fabiana Carvalho is a neuroscientist who received her MSc in Biochemistry and her PhD in Psychobiology studying neural processes of perception and memory. She has also worked as a postdoctoral researcher on a project investigating sensory perception as an anticipatory and constructive process instead of a mere passive and reactive process.
She is currently a collaborating researcher at the University of Campinas, Brazil. Her research project “The Coffee Sensorium” is focused on understanding multisensory flavour perception, particularly the influence of extrinsic factors (that is, ambiance) on the expectation and perception of flavour in specialty coffee. This research project has been conducted in collaboration with Prof Charles Spence at University of Oxford, UK.
Objective
A 1.5-hour webinar to learn how to communicate specialty coffee effectively to both B2B and B2C audiences. Led by neuroscientist Fabiana Carvalho (PhD), this session explores how to translate technical information into clear, engaging messages and use multisensory design to enhance the value of your coffee. Designed for all coffee professionals, including roasters and baristas.
Program
- differences between B2B and B2C communication in specialty coffee
- the information that are actually informative to the consumer
- how to communicate your coffee and add value to your product
- how to use multisensory design to reach out to the consumer
English
Unit price
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