3 online masterclasses with Fabiana Carvalho
Special Offer 20% off - Trio Masterclass online
Ausbildung
Dates:
- Monday, October 6 - 5pm- 6:30pm – How to communicate about specialty coffee to consumers
- Tuesday, November 4 - 5pm- 6:30pm - The impact of packaging color on consumer behavior
- Monday, December 1 - 5pm- 6:30pm - How to create a multisensory experience in digital e-commerce
Limited seats: 35 participants maximum
Languages: Conducted in English, subtitled in French
Technical details: Zoom links sent one week before each masterclass
INSTRUCTOR: Fabiana Carvalho, PhD
Fabiana Carvalho is a neuroscientist who received her MSc in Biochemistry and her PhD in Psychobiology studying neural processes of perception and memory. She has also worked as a postdoctoral researcher on a project investigating sensory perception as an anticipatory and constructive process instead of a mere passive and reactive process.
She is currently a collaborating researcher at the University of Campinas, Brazil. Her research project “The Coffee Sensorium” is focused on understanding multisensory flavour perception, particularly the influence of extrinsic factors (that is, ambiance) on the expectation and perception of flavour in specialty coffee. This research project has been conducted in collaboration with Prof Charles Spence at University of Oxford, UK.
Objektiv
This special offer of three webinars offers a comprehensive journey to deepen your knowledge and develop your skills in communication, design, and consumer experience around specialty coffee.
This training is designed for all coffee professionals (roasters, baristas, marketing managers) and anyone involved in specialty coffee, whether dealing with wholesale clients or end consumers.
Programm
How to Communicate About Specialty Coffee to Consumers
- Differences between B2B and B2C communication in specialty coffee
- Information that truly matters to consumers
- How to communicate about your coffee and highlight your product
- How to use multisensory design to engage consumers
Impact of Packaging Color on Consumer Behavior
- How packaging color shapes consumer expectations and sensory perception
- The role of hue and saturation in the perception of attributes such as sweetness, acidity, and body
- The impact of color on appreciation, willingness to pay, and purchasing decisions
- How to use these insights to strengthen your packaging and communication strategies
How to Create a Multisensory Experience in Digital E-Commerce
- Applying sensory marketing online to specialty coffee
- Creating flow in the digital purchase journey
- Avoiding sensory overload and incongruence in e-commerce
Englisch, Französisch
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